The device employs an array of tiny high-res cameras and a heated airflow system to paint and dry nails in 10 minutes per hand. With over $10 million in seed funding, Nimble, the world’s first self-painting at-home device, has exceeded its Kickstarter goal by 50%. Users take four photos of their hands for a program to craft a 3D model of their nails. Glaize created made-to-measure gel manicures for application at home. Sally Hansen and Essie introduced virtual try-on tools that help find the perfect nail polish shade in an augmented reality environment. As lockdown forced unfamiliar consumers to enter the home nail space, brands pivoted to provide educational material and tech-led tools for a more seamless experience. A new wellness brand, Blueshift, goes beyond traditional supplements and powders to support hair, skin, and nails with customizable drinkable supplements.Īccording to Statista, approximately 100 million women in the US paint their nails at least once a month. Searches for " healthy hair and nails vitamins" are +109% from LY. The desire for strong, healthy nails is driving the demand for supplements. Most recently, Sally Hansen introduced a line of vegan nail polish formulated with ingredients like bamboo and red marine algae. In August 2021, OPI, one of the leading players in the market, launched natural, non-GMO, and vegan nail polish. The introduction of nail polish with natural, non-toxic ingredients and few, if any, chemical content is expected to bolster the demand for nail polish. Over the past two-plus years, nail health has become a top priority, and brands responded with easy-to-apply and healthier-for-you solutions. Lockdown and the subsequent shutdown of salons forced people to do their nails at home, not just out of habit but to help maintain a sense of self-care. Four Trends Influencing The Nail Industry Here, we break down four trends influencing the nail industry in 2022 and beyond. In 20, we saw new products backed by unexpected celebrities and healthier, better-for-you formulas that reflect consumers' desire for safe, non-toxic products. Pandemic lifestyle shifts and the demand for new at-home routines served as a catalyst for innovation in a market that has been slow to evolve. In addition, in the recently sold out chart (last 30 days), we see retailers including Urban Outfitters, Ulta, Nordstrom, Revolve, Bloomingdales, and Saks, have sold 20%+ of their nail assortment. Nail product counts are up 3% from one year ago and 23% from two years ago. April 2020 (18%) saw the nail category's highest sold-out rates since May 2021 (27%). Retail signals from the early half of 2022 prove the potential of this often overlooked sector. Despite disruptions during the pandemic, the global nail polish market is expected to reach $15.2 billion in 2022 and will grow at an annual growth rate of 6.8% from 2022 to 2030 to reach $25.8 billion by 2030. The global nail polish and manicure market is a big business.
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